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As the youngsters excitedly rip up their Christmas presents, what lays in store for them on December 25?
Is it a branded item from franchises such as Frozen, Star Wars or Thunderbirds?
Is it Pie Face - where you play a game of Russian roulette with a pie?
Might it even be a Lego Deep Exploration Vessel?
Or... perhaps... some crayons???
Well, if you were a child in the 1920s you would like nothing better than a pack of Crayola colouring pencils in your stocking.
Zap forward a couple of decades and Scrabble was the last word in toy chic.
We've delved the toy box to see what was getting the youngsters reaching for the AAAs - or even the colouring books!
What do you think? What was your favourite toy when you were young?
While you're pondering, here's a video of some of the top toys from this Christmas.